Steve Roberts | Demand Gen & Lifecycle Marketing

STEVE ROBERTS

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STEVE ROBERTS

Demand Gen, Growth and Lifecycle Marketing

Amplifying global and growing brands

$3B value Series E

$27M raised Series A

Featured work

ABM Campaign

Results

Reach Account

80%

Meeting Rate

20%

Opportunity

0.5%

15%

Closed Won

0.1%

2.5%

For CEOs

For CFOs

For CTOs

Surprise and Delight

Case Study

Financial Value Prop

Surprise and Delight

Phoenix Launch

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Led the digital strategy for "Phoenix", Sword's AI launch. Developed digital plans including media placements with tech publications such as The Information and HR Benefit Buyers preferred sources. Distributed cut downs of our launch video across performance marketing channels LinkedIn, CTV, StackAdapt, and YouTube to reach prospects and the broader tech community, driving brand awareness and pipeline growth.

Kindo Launch

About

A demand gen, growth, and lifecycle leader. I led global teams of up to 12 members and achieved revenue growth of +45% with Square and marketing influenced ARR +140% with Sword Health. I am known for identifying high-yield channels, automating operations, and building scalable systems to consistently exceed forecasts. I am exceptional at establishing focus around north star goals and delivering high-impact results.

Career

Head of Enterprise Marketing

March 2024 - Present

See experience

Director of Digital Marketing

December 2022 - March 2024

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Head of Demand Gen

June 2018 - June 2022

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Digital Marketing Manager

November 2017 - June 2018