Steve Roberts | Growth and Lifecycle Marketing Leader

Growth and Lifecycle Marketing Leader

Steve Roberts is an accomplished marketing leader pushing productivity, efficiencies, and outcomes with innovative strategies and technology.

Marketing for the worlds best and brightest

👋 Hey, I'm Steve

A digital marketing professional living in the Bay Area. Currently I am the VP of Marketing for the AI startup, Kindo. Previously, I was the Head of Lead Lifecycle Marketing with Intuit, and Global Head of Lead Gen for Square.

Metrics about my experience

Team makeup at Square

Paid improvements with Kindo

Email reach with Square

SEO

Email Nurture

Conversion Optimization

Title

SEO

Pushing efficiencies with today's top technologies

Highlights

Messaging that resonates and educates
As with any new technology, there is a flurry of interest, but few actually understand, "how do I apply this to my life?" and "what problems can it ultimately solve?" Through the identification of multiple ideal customer profiles , a clear messaging hierarchy, and visual simplicity, I work to help users understand where and how AI can enhance work.
Growing upmarket revenue with ABM
In the crowded payment processing market, it's imperative to think outside the box when attempting to win business. Luxury retailers know a thing or two about experience, and I wanted to make sure they felt that same high end touch when engaging them. In partnership with the world famous and Square customer, Carlos Bakery, I worked to create custom cakes that would wow and open key sales opportunities. This campaign led to 2 closed deals with +10x ROI.
Messaging that resonates and educates
As with any new technology, there is a flurry of interest, but few actually understand, "how do I apply this to my life?" and "what problems can it ultimately solve?" Through the identification of multiple ideal customer profiles , a clear messaging hierarchy, and visual simplicity, I work to help users understand where and how AI can enhance work.
Growing upmarket revenue with ABM
In the crowded payment processing market, it's imperative to think outside the box when attempting to win business. Luxury retailers know a thing or two about experience, and I wanted to make sure they felt that same high end touch when engaging them. In partnership with the world famous and Square customer, Carlos Bakery, I worked to create custom cakes that would wow and open key sales opportunities. This campaign led to 2 closed deals with +10x ROI.
Messaging that resonates and educates
As with any new technology, there is a flurry of interest, but few actually understand, "how do I apply this to my life?" and "what problems can it ultimately solve?" Through the identification of multiple ideal customer profiles , a clear messaging hierarchy, and visual simplicity, I work to help users understand where and how AI can enhance work.
Growing upmarket revenue with ABM
In the crowded payment processing market, it's imperative to think outside the box when attempting to win business. Luxury retailers know a thing or two about experience, and I wanted to make sure they felt that same high end touch when engaging them. In partnership with the world famous and Square customer, Carlos Bakery, I worked to create custom cakes that would wow and open key sales opportunities. This campaign led to 2 closed deals with +10x ROI.
Messaging that resonates and educates
As with any new technology, there is a flurry of interest, but few actually understand, "how do I apply this to my life?" and "what problems can it ultimately solve?" Through the identification of multiple ideal customer profiles , a clear messaging hierarchy, and visual simplicity, I work to help users understand where and how AI can enhance work.
Growing upmarket revenue with ABM
In the crowded payment processing market, it's imperative to think outside the box when attempting to win business. Luxury retailers know a thing or two about experience, and I wanted to make sure they felt that same high end touch when engaging them. In partnership with the world famous and Square customer, Carlos Bakery, I worked to create custom cakes that would wow and open key sales opportunities. This campaign led to 2 closed deals with +10x ROI.

Approach to marketing

Leading teams to greater outcomes

In each of my last three roles, I've led teams of up to 12 members, with a commitment to inspiring innovation and driving high productivity. My leadership approach melds strategic vision with operational efficiency, ensuring overall high performance. I prioritize cohesive alignment between my team and cross-functional partners, fostering a streamlined path to success.

All analytics, all the time

In my role, proficiency with a diverse array of digital tools — including Heap, SEMRush, HubSpot, Google Ads and Google Sheets — is paramount. I am adept at navigating through multiple platforms simultaneously and tracking all touch points of the marketing lifecycle. My commitment to maximizing marketing spend has always been a key focus mine since my time at Square, where I successfully introduced multi-touch attribution.

Creating community to enhance product virality

As tools have become more collaborative and social, the needs of marketers generate a sense of community has evolved as well. If our most cost effective conversion is virality, I work to identify opportunities and present users with ways to be involved, gamify, and take part in our community, increasing brand loyalty and LTV in the process.

Not just an eye for design, but skills in design too

Working alongside some of the most talented creatives at Square has been an invaluable experience, providing me with deep insights into compelling design. This journey has sharpened my proficiency in tools like Figma, FigJam, Affinity Designer, and Framer. With these skills, I efficiently adhere to brand guidelines and quickly execute design tasks.

STEVE ROBERTS

Pushing Digital Marketing Forward

Messaging that resonates and educates

Growing upmarket revenue with ABM

Leading teams to greater outcomes

All analytics, all the time

Creating community to enhance product virality

Not just an eye for design, but skills in design too